Customer Service with a Personal Touch?

When it comes to delivering quality customer service, one thing I’ve learned as an entrepreneur is that no matter the nature of the business, customer service is the most important factor influencing your success, and yet, it’s the hardest thing to perfect.

Customer service is the most personal aspect of running a business, and as it is with all things personal, there are so many little details that can affect the outcome of the situation. Think of other personal relationships in our everyday lives, such as romantic relationships or maintaining friendships and you’ll realize that one little mishap can throw everything out of step. As much as we would like to think that we are the kings of the jungles, humans are very emotional and sensitive, especially when it comes to our interactions with one another.

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