I’ve always been a strong proponent of Word-of-Mouth (WOM) marketing or what is commonly known as starting a “Buzz”. It is certainly one of the most effective ways to market your business, brand, product or service and we have employed WOM techniques at Globat for years. It is also one of the most cost-effective forms of marketing as it does not require many tools or expensive services. The power of word-of-mouth marketing, however, is truly immense. One of the keys to WOM success is to have unique ideas that are trend-setting to promote your brand or business.